EP. 1480 FROM EXPIRED TO DESIRED.... RESURRECTING DEAD LISTINGS WITH A SMART STRATEGY

In this episode, Lisa and Billy delve into how to successfully revive expired property listings that have languished unsold with other agents. They highlight that many vendors come to them feeling burnt out—emotionally, financially, and mentally—after months or even years on the market without results. The average days on market for Northern Beaches properties is 41 days, but Lisa regularly sees properties listed for far longer due to common issues in three key areas: pricing, product presentation, and promotion. These listings often suffer from stale marketing, poor communication from agents, lack of open homes, and outdated or unrealistic pricing. Lisa emphasizes the importance of reenergizing listings by addressing all three of these pillars with honesty, strategy, and fresh marketing efforts.

They discuss real-world success stories of previously unsellable properties being turned around quickly through thoughtful rebranding, targeted open home scheduling, accurate pricing, and leveraging social media and internal databases. Lisa’s team offers a comprehensive, no-cost marketing approach that includes new photography, wide exposure, and intensive buyer engagement. Their ability to deliver results stems from a large, collaborative team effort and robust systems, including a dedicated team for database calls and social media engagement. Their message to discouraged vendors is clear: with the right strategy and team, a failed listing can still achieve a great result—without additional marketing costs.