The PROPERTY DOCTORS, Sydney Australia Novak Properties
NOVAK PROPERTIES CREW and PROPERTY LEGENDS in the industry share their experiences and knowledge. Hacks and tips to make you a smarter property GURU :) Learn with exclusive content, advice, insider info and HOT real estate industry PRO SECRETS. For sale, for lease, residential, commercial, buying off the plan, finance, mortgages, interest rates, first home buyer, investments - all topics covered. The untold real estate info you've been waiting for.
The PROPERTY DOCTORS, Sydney Australia Novak Properties
EP. 1435 - MARK NOVAK GETS OUTFOXED BY KID!!!
Ever found yourself overthinking something to the point of paralysis? That's exactly the trap we fall into as experienced professionals, and this fascinating conversation reveals why sometimes knowledge becomes our greatest enemy.
Our discussion kicks off with a seemingly simple story about a new iPhone launch. When a 21-year-old confidently declared he was heading to the Apple Store after work to grab the latest model on release day, seasoned tech enthusiasts internally laughed, knowing these devices were "sold out worldwide." Yet hours later, this young man walked away with not one but TWO new iPhones, challenging everything the experts "knew" to be true.
This powerful anecdote perfectly mirrors what happens in real estate every day. We explore how experienced agents often become what we call "Google doctors" - professionals who spend countless hours researching, analyzing, and ultimately talking themselves out of action while hungrier, less experienced agents simply get out there and close deals. As Tom Panos wisely notes, "Hustle beats talent when talent won't hustle."
The conversation delves into the psychology behind this phenomenon. After three to five years in the industry, agents develop sophisticated reasons why innovative approaches won't work. They've built something to lose, creating fear and hesitation that wasn't present when they started. Meanwhile, newer agents operate with boundless optimism, taking creative approaches simply because they don't know they "shouldn't."
We wrap up with market insights about Sydney's Northern Beaches, where suburbs like Collaroy and Alambie rank among Australia's highest-demand areas. But the takeaway transcends market reports: success requires balancing education with action, experience with enthusiasm, and knowledge with the courage to occasionally ignore it and just show up.
Subscribe and share this episode if you've ever caught yourself overthinking or listing all the reasons something can't be done. Sometimes the most sophisticated strategy is simply taking that first step.
Good morning everyone. Michael Bergio with Morning Minutes with Mark Novak. This morning we're going to be talking about very good question, I'm sorry, I'm going to bring Mark in. Nah, we're going to be talking about the iPhone and Mark's experience with that. Pretty pumped for Saturday. It's going to be a big day. Good morning Amal. Very well, adding Mark in now. Good morning Amal. We're all adding Mark in now the new updates. So it says who's live? Okay, that's pretty cool. Just so you know when you're doing a live Amal. There's a new like you've got your heads up here. That's really cool. What does that mean?
Speaker 2:Okay, top of the morning. Top of the morning to you, cool feature. So when?
Speaker 1:you're going live. So you know how we normally add. Oh, this is okay. So whoever's, you know how I've got to add you into manually. So this is anyone doing a broadcast or a Facebook live. Normally I'll be live and I've got to press the fourth symbol down the bottom to bring Mark into it. Looks like there's been an update on Facebook that it's got viewers heads like a little speech bubble at the top right of the screen and I can just touch your head down and bring you in so I could bring in as that's there. Okay, that's cool.
Speaker 2:Yep, anyway, wow wow, wow, makes my life easier.
Speaker 1:I can just add in wow wow, we're so all right mark, what are we talking about? Morning minute?
Speaker 2:hi, how's everyone this morning? Yeah, I got a good one today. Um, I, I thought I last night thought to myself I'm getting old and I'm getting negative. So I had one of the ladies from her office, her son's 21 and he's a bit of a legend and he goes to me. He's been talking to me the last week about the iPhonehone, ordering it. How much blah, blah, blah. And I was like, yeah, you know, I can see it looks great, it's gonna be really cool he's and the lessons here. And he goes to me look, I'm gonna go after work. Uh, finish work at four. Whatever he goes, I'm gonna go after Apple. You know, line up and get one. And I was like, you know I can't squash these kids, you know I can't squash his enthusiasm. So I'm like, yeah, yeah, great, I may even come and meet you, because I thought, you know, I'll go out and check out what's happening Friday. I do a bit of a half day sometimes. So, anyway, I got caught up and he goes to me yeah, yeah, I'm in the line.
Speaker 1:Um, you know do you want one?
Speaker 2:and I was like, yeah, yeah, yeah, I want, I want one. Go, that'd be great. You know, he's okay, I'm thinking as he's, as he got the money, like it's a lot of money. I said I'll pay you straight away. But yeah, you know, if you can get one, get one. He's like okay, okay, okay. So I read him like an hour later, half an hour later, I go look, you know, I'm feeling bad.
Speaker 1:He's wasting his time.
Speaker 2:You know they're gonna. You know he's been excited the last week and you know it's fucking. You know I can't. I can't say dude, don't waste your time. You know, and he's like. You know, they've sold out worldwide. There's no more available.
Speaker 1:The shop sold out, you know, because the backstory here is well, mark is you're, you're, you went to order. You're waiting three weeks. So the thought of someone getting one today. You're like okay, okay, yeah, okay, go for it, yeah.
Speaker 2:I was like I can get it. Yeah, mate, get it for me, Great. And so I go. So he's like I go, look, how long are you in the queue. He said, oh, there's only like eight people in front of me. I said, look, that's pretty cool. Hey, Jeff, I go, that's pretty cool. You guys, what we're talking about is young enthusiasm, the young bull outstripping the old bull, Anyway, and he goes. There's eight people in front of me. I said, okay, well, you've been in the line for an hour at the Apple store in Sydney.
Speaker 2:You know, has anyone been like you know, turning back going fuck, you know damn, or shit. Or you know back going fuck, you know damn, or shit. Or you know he goes, no, no one. Okay, what? Like you know it's five o'clock in the afternoon, friday afternoon, apple's launched at eight o'clock. There's people lining up the night before whatever. And he goes no, everyone's like no one's being. You know, fuck're getting turned away, I go shit. And he said, oh, a lady came up to me and said you know, what am I here for? And I said I'm here for an iPhone. She didn't say there's none available either. Wow, Anyway, he SMSs me. He goes. I've reserved two.
Speaker 2:And I was like yeah, yeah, yeah, yeah, there, you go, whatever you know. And he goes and I said, oh well, so how long does it wait? You know, I'm thinking a month or two weeks. Come and pick it up. He goes no, I'm just gonna go line up in the other queue and I'll give it to me.
Speaker 2:I go, what he goes? Yeah, it's gonna go in the other queue and I'll just I'll go there and I'm thinking, nah, I still don't believe it, I'll go. You know, yeah, okay, go to the queue, goes the other queue, and he goes look, um, he rings me up. He goes hey, I've got the phones. Uh, do you want to cover? And I'm going, what, you got the phones? He goes yeah, I got the phones. I go.
Speaker 2:Mate, they're sold out worldwide. No one can get them in the whole world. How do you turn up to the shop, line up and get two iphones that you can't get for like a month or two, like what's? The story for me was like, I think sometimes, being a real estate agent, you know 10 years down the track or 20 years down the track, sometimes you know too much and I'm thinking there's no chance in hell Everyone's going to be lining up. You know it's not going to happen. This guy, this kid, just rocks up, buys it done when everyone's been researching it and thinking no, no, no, no, no, no, no, no, no, no, no, wait, wait, wait.
Speaker 1:He's just lined up and got it.
Speaker 2:The point for me, and the point that I want to talk about this morning, is just that old-fashioned balls. And when you just go hard. You just don't give a shit. You've got no fear. You don't make excuses good excuses or factual excuses you just go for the juggler and get it. That's a big one.
Speaker 1:It reminds me of you know, I suppose I think we all get places like hearing, um, when someone says, oh, that property is sold or that property is leased, and most agents will just be like, okay, deal's over. And then it reminds me of that manly lease mark where I was like, okay, you're saying it's leased, but have they signed the lease? Because everyone's different in their terminology, especially when it's a someone not in the industry, like an owner, she's no, no, no, they haven't signed the lease.
Speaker 2:Okay yes, that's not leased.
Speaker 1:What have you done? Taken a deposit, okay, have they signed the heads of agreement? No, then really, it's fucking. Nothing's happened. The deal's on. So as much as everyone's saying that phone's sold out. Yeah, that kid's just like well, let me go to the shop and see if it's really sold out.
Speaker 2:I'm sure and like it and I know real estate. And I know that, and I know a great trainer of ours, Tom Panos, uses the word hustle and talent. Talent beats hustle. What is it Hustle?
Speaker 1:No, hustle beats talent when talent won't hustle.
Speaker 2:Yeah, correct. So I would not hustle to go get this phone because because I'm like it's impossible, yeah, it won't happen, they're sold out. There's no way. It's worldwide. But you know, I'm happy to spend the time researching the thing for hours and hours and watching videos and hearing all about it, but I'm not happy to line up and grab one. How many people in real estate talk about the transaction? Think about the transaction, research the transaction and the other cats are out there just going, just grabbing it by the balls and going for it. Another Tom Cano Like Josh Tesla.
Speaker 1:What is that? 80% of winning is beginning, or along those lines. So to put that in perspective, that kid. Well. How long has iphone's been out? 10 years, and every year, and you just hear the horror. You're waiting a month. You know you go down the apple store, sold out, come back in a month. So in the back of your mind you've stopped trying. When it comes out, you're just like I'm waiting a month. He's fresh. He's fresh when he wants milk. You go to the shops to get milk. So when you want an ip, you go to the shops to get milk. So when you want an iPhone, you go to the shops to get an iPhone.
Speaker 2:And you got an iPhone, yep. So when you're selecting an agent, you know, and when you're, or even if you're getting into your 30s and 40s, you've got to stay fresh. You've got to keep hustling, you've got to stop. Just because you know more, it doesn't mean you should think more and then not do the deals.
Speaker 1:And Luke says, be young at heart as well. Sort of have that young hustle heart be in that old body like Mark Mate, if it wasn't like me yesterday yesterday.
Speaker 2:I was like no man this is not going to happen. It's not possible. And this guy just goes out and does it.
Speaker 1:So what's some advice for some people feeling old, looking old and losing that hustle? What gets it back? What sparks it?
Speaker 2:Look, I think if you've been in the industry for longer than three years, you're in trouble. Longer than five years, you're in trouble. I think you've got to. I think you've got to. You know, stay fresh, stay current, don't think about shit too much, just keep turning, churning through the work. Like, how many times in our offices do we get, do we debut, become the google doctor? Uh, you're in google, researching the transactional, researching the terms. The other cats are out there just doing the business.
Speaker 1:Well, I think it also comes from.
Speaker 1:I reckon it also stems from, especially when you first start like I don't know, you sort of feel like you've got nothing to lose, which I think you've sort of got to keep that attitude, especially when you're breaking into a marketplace, breaking into a sector. You've sort of got no care in the world because there's no precedent, there's no nothing, um, and then I think what people sort of yep where it holds them back is then they've created something or a brand and then they get fearful of that. But it's, it's um, you've just got to keep, keep moving forward and pretending you're sort of at step one and knock, it was not. I don't think it's complacency, I think it's almost like you've got something to lose. It's more like it's got something to lose. It's almost like, um, oh, what's the saying?
Speaker 1:Like war or fighting. If you're going into a fight with no family, you're, you're a hungry animal. But then, as soon as you've had a kid or you've got something, you see the moves all the. Then, as soon as you've had a kid or you've got something you see it in the movies all the time as soon as you've got something to lose, they've got that fear. They second-guess themselves, they're shown right into that burning building. It's a good point and I think we do that.
Speaker 2:So, just to bring everyone up to speed, what we're talking about this morning. Well, actually I'm casting this morning from a brand new iphone 11 max pro and, um, a friend of a friend of mine, um, uh, one of the one of our, one of our leaders in the office, um, son, he's 21 and he's a bit of a legend. We always talk, talk about tech and we've been talking about the iPhone the last week or two and he said look, I'm going in at 4 o'clock, 5 o'clock, to get one. Do you want one?
Speaker 1:Like their lollies. Would you like one?
Speaker 2:And he brought back one. And I'm like man, I was so negative and pessimistic. I know I said yes, but I'm thinking in the back of my mind.
Speaker 1:Yeah, because they're sold out. Everywhere you've read they're sold out. You can't get it, and this kid just wants to rock up to the shop. Yeah.
Speaker 2:Yeah. So with your real estate agents and with myself and ourselves, you know you've got to keep hustling, you've got to stay current, you've got to keep pushing yourself and not thinking too much, because often you just think about it and you lose the business or you don't do the business because you've just been thinking about it so much when there's other cats out there just grinding and just chomping away. That's how we do business. That will make an owner more money when they sell their property. That will make an owner more money when they rent their property when they've got an agent that's hustling. Well, here's a good example that's not thinking too much, educated.
Speaker 1:Yeah, here's a good example we hear it all the time mark, even with agents, when, um, you come up with creative ways or concepts to market a property outside the box and you get some agents that are just like, oh, is that right, is that like? I'm not saying you're doing anything misleading or anything like that, it's being creative, so it's not the normal, and half the people will probably 80% of the people will basically think of a thousand reasons not to do it that it may piss off one person or confuse one person, but it's like you're creating a point
Speaker 1:of difference for your client back to say at your beginning of your career, when you didn't give a fuck, you would have just done it. It would have created, um, some more people coming to the property or urgency, or it would have. It may have failed, but you didn't care because you gave it a shot, um, or it worked, and then it worked, so you're happy as well. So I find even these days, even with, like, marketing strategies or implementing any change, you'll hear a lot of people. There'll be um 10 reasons why you shouldn't. Rather than just doing it, it's a lot quicker to do it and realize if it fucked up or didn't, then just sit there and go. Maybe it'll work, maybe it won't. Can we will?
Speaker 2:that hurt sally feelings down the road, but and I know this one example is a bit of a lay example. We're talking about a mere iphone, you know. But the lesson was great much greater for me. Do you know what I mean? Because I was. I knew all the reasons why it was not possible for this kid to go out and buy them. I knew I. And there's that saying where energy goes where, where energy, where folk, where focus goes, energy flows. So he was focusing on just going to get it and you know he was spending an hour or two, whereas my focus was no, look, it's not going to be possible, it's not there, it's not going to happen. You know it's never happened worldwide. You know Apple store thousands of people. It's not going to happen. And when you've got an agent that's just focusing with their eye on the pie, as an agent that's super educated and thinking about the reasons why it shouldn't be done, you know it's pretty powerful stuff.
Speaker 1:I think we've said it before. Glenn Higgs is a good example of that old dog keeping that young hustle and that spark burning, especially with social media. A lot of older agents they're just, they're not even on social media and they're just like no, and they avoid the change or adapting. They're thinking, they're thinking about it. Some of them have been thinking for 10 years. They're thinking about it.
Speaker 2:So they're thinking about the reasons why it can't work, shouldn't work, won't work, couldn't work, it may work, maybe it'll work, maybe it won't work. If they take that energy, they take that focus and they throw that into just getting shit done and doing, getting on social, I'm gonna sell shit, I say to so many people in other industries.
Speaker 1:Buddies like we'll chat with the suits people the other day. More businesses need to be on social. More business people need to be on social and talking about what they do. It's a lot of people are interested by what a lot of people do. I find it's not just a platform for real estate agents. Brokers should be on there. I know sam um. He's on there today. He does a lot with his financial planning, which I love. Educating people I think a lot of people restrain themselves of. No, it's just for real estate agents, for social media.
Speaker 2:It's everything on there, michael, it's a platform, it's a platform for humans.
Speaker 2:People think it's a people think it's not a platform for selling cars, it's not a platform for selling real estate. It's not a platform. It's a platform for humans. Humans are spending the majority of their day on it and when it's not the iphone that they're spending their time on, they're spending it on one or two select apps. I want to be on those apps, advertising properties. I want to be on those apps to get a better price for my clients. But again, this morning, and what we're talking about is the is is just going to get an iphone when everyone else is thinking about it. It's not possible. It it's sold out, it's there. You know, I think in our business, if you're employing an agent, you want to go get her. You want them educated, you don't want them sucking on their thumb, but you want to go get her. You know you don't want someone so green that they got a blunt blade, but you do want someone green. So they're super optimistic to go and get that price. They know no better.
Speaker 1:Any questions guys, anything out there, anything else you want to add, mark?
Speaker 2:Pumps for Saturday. Yeah, it's a big Saturday, it's a big day. Look, real estate prices Northern Beaches. We won't open the topic up, but I will put the headline out there Northern Beaches is pumping.
Speaker 1:Yeah, I put a few posts on my social on my story, which basically Sydney's top demand suburbs no, sorry, australia's top demand suburbs and Luke shared it, Thank you. So Collaroy and Alambie were in top two of Australia's growing suburb and of Sydney. We had DY, fuck DY, and something, just DY. That's what mattered. Let's see how that I'll put the article.
Speaker 1:We'll let you know how that translates very interesting read and it also had um northern beaches as one of the highest searched suburbs on realestatecom Australia-wide, so really good article. That's great and we could talk for another hour about why the Northern Beaches had that growth, but we'll save that, maybe for Monday.
Speaker 2:Guys, thanks for your support this morning and have a great weekend.
Speaker 1:Yes, best of luck everyone. All the best, cheers, guys. Bye, all right.