The PROPERTY DOCTORS, Sydney Australia Novak Properties
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The PROPERTY DOCTORS, Sydney Australia Novak Properties
NOVAK NEWS - BREAKING THROUGH THE CROWD: STANDING OUT AMONG 580 NORTHERN BEACHES AGENTS
Join us from Novak HQ while Billy Drury and Thomas Sims dive into methods to stand out as agents in Sydney's Northern Beaches!
In the bustling and competitive realm of the Northern Beaches real estate market, finding the right agent is crucial to your success. We explore effective strategies tailored for potential buyers and sellers to navigate the diverse options available. With over 580 agents, it’s vital to grasp who best represents your interests, and we share insights on the different approaches and characteristics that can influence your decision-making process.
From considering the depth of experience to understanding the modern-day significance of technology in real estate, we delve into the elements that make for meaningful agent-client relationships. Young agents often bring fresh enthusiasm, while seasoned professionals bring invaluable experience to the table. This multifaceted approach enriches your choices, leading to informed, empowering partnerships in your property journey.
Furthermore, we underscore the importance of teamwork in real estate. Engaging with a robust team can elevate your selling or buying experience, ensuring increased visibility for your property through collaborative marketing and communications. Digital tools and social media are changing the landscape, making it more accessible to a broader audience—be sure your agent is leveraging these technologies to maximize your impact.
Ultimately, choosing an agent isn’t just about experience or technology; it’s about finding the right fit for your unique needs. As you engage with agents, remember that the rapport you build can significantly influence your transaction experience. Join us for actionable advice and invaluable insights to help you select an agent that will champion your interests in the Northern Beaches market. Don't hesitate to reach out, subscribe for more updates, and share your insights in the comments!
Good evening guys. We're talking about agent selection this evening, standing out and choosing the best agent to represent you and your property Out of 580 agents on the Northern Beaches. How do you go about that process? We're going to tell you more this evening, mr Simms.
Speaker 2:Good evening, Mr Drury. How are?
Speaker 1:you Very good Yourself, good, good, good. How does it feel to be a part of the exclusive club? One out of 580 real stages agents in the northern beaches, it's it's quite, it's quite weird to think about.
Speaker 2:Actually, I wasn't aware, um, how many agents there were on the northern beaches.
Speaker 1:Yeah, um, and it's made me realize how competitive this area in sydney really is yeah, there's a lot of choice, which I think is a good thing for consumers like. More choice means more competition, which is healthy and, you know, ultimately better service.
Speaker 2:Yeah.
Speaker 1:Or what you'd hope so, but certainly overwhelming when you think of who do I turn to as my property partner? Who do I turn to for sort of that professional help, guidance? And it's not just about buying and selling we're talking about tonight, but we're talking about standing out from the crowd and I guess there's two very distinct markets. You know, agents are trying to help and market themselves to buyers and sellers.
Speaker 2:Yeah, that's right, and there's almost a method like a way to try best stand out to both sides of the industry and there's so many different ways now with modern technology and social media that agents use to stand out. Yeah, and it's just about how you use it effectively and um, which ones you're good at, which ones you want to really use um and make benefits out of.
Speaker 1:Yeah, so we're going to talk to you a little bit this evening about what we use in our business um to try and stand out on behalf of property owners that appoint us for the sale of their property. What what works in communicating to you know that local area when getting free people's properties out there, and not just the conventional realestatecom or domain portal, some of the other things we use. But at the end of the day it's all about by sort of all of our service just to the general market and, if you can, the more people you help, the more people you can connect with properties. That's what it's all about, yeah that's right.
Speaker 2:So I think I think it's good to start with owners and people looking to sell. Um, as billy said, there's the traditional ways of marketing a property realestatecom and domain, such strong sources of obtaining buyers and getting your property seen. But in today's age, I think one of the biggest things, especially at Novak, is social media, and it all starts when we get together as a sales team and go through the property Yep, and we have. We have what we like to call 10 agents that work for you Yep, and it's all about how we each, as a sales team, 10 agents come through the property and we take videos, we take photos and we post those photos on our individual social media accounts to reach out to our followers and people that look at our accounts.
Speaker 1:Yeah, so number one point of difference is size of the team and how active that team is working together. Because quite typically you find on a sale of a property you may find one senior agent and potentially a junior that's taking sort of names and numbers but in this case we've got ten agents working for you in the background, still one agent reporting back to you with open home feedback and communication like that. Um, but there's a big tribe of local following, not only on the company page but also the personal pages. Um, so big point of difference team, team, team attend. The size of the team it's like an octopus with many hands out, yeah, covering different areas.
Speaker 2:That's a great metaphor for it and it actually, it really helps, um, because there's not only that single agent that you're dealing with. I'm trying to sell your property at the open home. It's those other nine agents who are at their own respective open homes, uh, talking to buyers and finding what those buyers are looking for, and if those buyers tell them some specific feedback or requirements that match your property, because we've been through all the same properties that we list as Novak, as a team.
Speaker 1:Yeah.
Speaker 2:We can then refer your property while we're at another open home, which is something so beneficial to you. Um, when you do give your business to a team of 10 agents, technically, yeah, um, and that's just one way where social media can just give you the most out of your business and what you're doing yeah, yeah, absolutely there's a lot of technology behind the way we are able to market our properties as well, and that creates distinct benefits to homeowners.
Speaker 1:Speed to market is a big benefit of having that. Having those resources at your hands, with social media and you know sort of the latest communication methods out to buyers, it's really snappy, it's really quick. It means if owners come to us and say we want to be in front of as many eyeballs at one time or we need to get things going quite quickly, we're able to do that for them. So we've cut down the industry standard times on getting your property live or even just the whole process, I would say, by about half, by about 50% in terms of average turnaround times on general activities.
Speaker 2:Exactly, and that comes down to the agent, the individual agent as well, where I'd now like to dive into how you can stand out individually as an agent. So they're standing out, you know, as a, as a team of 10 from Novak, for example, but standing out individually as an agent to an owner can be quite difficult, depending on who you are in your entire situation in your life. Yeah, something that we had a quick chat about today is experience. Now you're looking, say you're looking at selling your property, you're looking at an experienced agent. You know someone in their 50s, 60s with 20, 30 years experience. Yeah, against an agent who is in their 20s or early 30s, with a lot less time in the industry, I think we've identified some ways for both sides to kind of to push themselves and stand out as the agent.
Speaker 1:Yeah, they work sort of cohesively and it's nice with our team you get the best of both worlds. You're getting, you know, agents that have seen the different property cycles and have the experience to guide owners through those conversations of whether now is the right time to release the property or not. But you've also got the up-and-coming agents who really, you know, sort of paving the way for a new, basically a new, system of processes. You know, communing to, communicating to buyers. Buyers really love that because they find it a lot more relatable, and so that's, you know, having a really good benefit on both sides.
Speaker 2:Yeah, and a lot of the time you find young agents are kind of torn when they're against more experienced agents and they think well, how can I, you know, get one step forward against such experienced agents in the area? And I think a great example that we've come across today is hunger. So as a young agent you really want to have everything, you want every single sale that you go for, and it's that hunger, mixed with time, that you have as a young agent. You don't have as many commitments in your life compared to that experienced agent who does have that talent but may not have as much drive as the younger agent. With an agent with 20, 30 years experience, they've got so much talent, so much knowledge that they can give you, but you know they're also trying to manage a family. They're also, you know they have those commitments outside of work that the younger agent doesn't have.
Speaker 1:Yeah, they become distractions against the campaign. Then you can't afford to sometimes have those distractions. You need someone who's got no attention away from the campaign and can just give yourself 100% service and you know. If you're picking up the phone and you're not able to reach your agent, just imagine what your buyers are feeling when they're leaving an inquiry. If they're slow to service. It can be impactful on price. So something to be really considerate of, and I do think that comes with good support and a good team.
Speaker 2:The size, you know is important, because it does mean we're able to service buyers and sellers like no one else is like no one else, um, at the same time, um, if, depending on what you're looking for as an owner to sell, you may want that experience that that, um, that older agent has.
Speaker 2:Yeah, so it all it all depends on what your wants and needs are. Um, because, at the end of the day, that young agent might not have all of the knowledge, all of the experience, all of the hardship that the older agent's been through, which can also then affect what sale price you get and your entire campaign. Yeah, because they've been through situations like yours before and dealt with particular buyers before and dealt with particular buyers before. So it's entirely up to the owner which way they want to take it, based on their situation, which is sometimes difficult for agents to identify, because, at the end of the day, it's always what the owner wants, which isn't something to take to heart as young agents like ourselves. But it's always good, it's always good to at least know what's what you want and if, if the younger agent isn't the right person, then then you know, and that more experienced agent is what you're looking for, then then that's we got the partnership, yeah, um, but if I was, an owner or a buyer.
Speaker 1:I'm trying to sort of work out who I was looking to take advice from I I would measure that in two different ways. One get out, go check out some open homes and meet people face-to-face, because it doesn't matter what all the analytics and all the numbers say. Online you can't really beat the feeling of gelling with someone. It's a little bit like I think a good agent is like your favorite school teacher Okay, Some of them you really just gelled with and others you just never got along with. And you'll find the same with agents you just, you know, build a bit of relationships with if you're selling. And then, second thing you know the results are all online. So it doesn't matter the way you cut it up, Like, at the end of the day, all the results are public. It doesn't matter the way you cut it up, At the end of the day, all the results are public. And so that data is really hard to misrepresent. Go on to realestatecom or the other portals biggest in your area and just have a look at who's performing that market exposure.
Speaker 2:Yeah, I think the relationship that you build in an open home, as a buyer to an agent, is really important, because when you're talking to an agent, um, is is really important, because when you're talking to an agent and talking to a buyer, um, that that relativity will always come and the chemistry between you two will come, based on who you are as people, because if you take away the suit and take away, um, where you are, you're talking to another human being and, for example, as an agent, if you're, if you're just who you are and that's that's what you project um, you're going to find buyers that you relate to, buyers going to find you as an agent, someone that they relate to, yeah, um, and that's where the relationship really grows. And as an agent, that's that's the best thing you can have. And as a buyer, that's the best thing you can have. And as a buyer, that's the best thing you can have, because it builds trust, it builds honesty and it builds a connection where you both want the best for each other.
Speaker 1:Well said, tommy. I think that's pretty much it. That's all we've got to say. Realestatecom domain open homes. Get out there, have a look for yourself, get chatting to people, take recommendations from people that are really active in the scene, and if you need any help we're here.
Speaker 2:That's it cool all right, good night, everybody take care.