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The PROPERTY DOCTORS, Sydney Australia Novak Properties
EP. 1379 Brookvale Brewery Breakthrough
Explore the vibrant world of Brookvale’s breweries in this exciting episode where we dive deep into the explosive growth of craft beer culture in the suburb. Once a quiet industrial area, Brookvale is now thriving with a plethora of unique breweries that offer not just fine brews but also delicious food pairings and lively atmospheres, turning it into a popular destination for locals and visitors alike.
We discuss how these breweries foster a community spirit by offering a relaxed and inviting atmosphere where families, friends, and fur babies can enjoy their time together. The breweries have transformed the landscape of Brookvale - from ghost town to buzz-worthy hangouts, they provide a refreshing alternative to traditional dining experiences. As local establishments, they champion unique flavour profiles crafted with local ingredients that highlight the best of the region.
In addition, we explore the relationship between these breweries and the local real estate market, revealing how creative zoning approaches have allowed them to flourish in an industrial context. By understanding and leveraging council regulations, these breweries have turned challenges into opportunities, offering insights into how other communities can replicate their success.
Join us on this fascinating journey through Brookvale's breweries, where community, craft, and creativity come together. Subscribe, share, and let us know your thoughts — which local brewery has won your heart?
beer, glorious beer. The explosion of breweries in brookvale, explosion of breweries in general. We're going to talk about it in commercial real estate right now. I'm the ringleader, so I'm gonna Morning, morning, badabing, badaboom, badabeer.
Speaker 2:That's right, breweries, brookvale and all it has to offer. Very exciting little topic this morning for us, mark, to have a chat about. Hey, why does it make you happy to talk? Why does it for us?
Speaker 1:mark to have a chat about. Hey, why does it make you happy to talk? Why does it make us happy to talk about?
Speaker 2:this. It's generally the good, the good booze, the good foods and the good atmosphere these breweries bring, so quite um have hit it off, haven't they a? Bit of a, a spot in the market where they've sort of customised each little point, whether it be the homemade brews, the homemade meats or food they have to offer, and just the overall atmosphere, generally with a live band, pulls it all together with these breweries.
Speaker 1:People love it. We're seeing it in our area. So Northern Beaches of Sydney, 110,000 properties. Concentration of an industrial area in Brookvale is our sort of chief industrial area. Then suddenly all the one brewery turned up, then three, then seven, then, like I think, there's like nine or 11 now beer breweries and they came out of nowhere. Why so popular?
Speaker 2:Well, I think it's what I said before. I think it's a real mix of that atmosphere and that food. I mean, I'm not sure if you've been down to one, but I've got a couple of my favourites and the meats and things like that these breweries put together. Generally, they pair a lot of their drinks as well with the food, so I think it's just something different If you look at the traditional sit-down restaurant. So I think it's just something different. If you look at the traditional sit-down restaurant, it's more relaxed, I find, with all the good food goodies that come along with it.
Speaker 1:What do you think, mark? Well, look, we did a bit of research this morning on this as well. So the craft beer thing, I think, where they are unique. So instead of having that mainstream, you know beer that everyone has, you can choose a beer that works for you, and often they're localising it to their area, which people love. So Brookvale Union is an example of that, where people feel like it's really part of their community because it's called Brook. You know it's Brookvale, brookvale Union, by the way, it seems to explode everywhere I go. Brookvale Union union. I think a big company owns it now, but you know, I think four pines, um, uh, started brookvale union and they got bought out. But you know it's, I think, people like that local. I did some more research on this. Um, so that community focus, people like that.
Speaker 1:The food pairing you spoke about, the live entertainment people love, um, I love. Down in one of the breweries in brookvale, you, if you bring your dog, you get a free beer. Um, you know, and that's encouraging. You know pets, um, we know, which is really unusual for a venue to do that you never really done in any hotel or a pub. It's quite the opposite normally. So they're doing stuff that people want. That isn't normally done and people are just going in the droves towards it. What's interesting, coming from a commercial real estate background is the way they got approved. Yeah, please, please, explain more. Coming from a commercial real estate background is the way they got approved.
Speaker 2:Yeah, please, please explain more.
Speaker 1:So I've been to a couple of meetings in relation to the zoning changing changes within the zoning of Brookvale and the local industry have an issue with it because they're saying I can't have a restaurant because I don't have the zoning for it, because I'm an industrial zoning, but I can have a beer brewery that also produces beer and does a little bit of food on the site.
Speaker 1:So we're that and because parking's an issue in Brookvale. But what I love about the breweries is generally when they're open and operating is not when the industrial main area is owning and operating, ie on a weekend, on a Saturday and Sunday. If you ever went down to Brookvale, previously it was a ghost town, it was a no man's landail. Previously it was a ghost town, it was a no-man's land and now it was parking everywhere. Now the beer breweries are operating. On those times there's parking for everyone and they're sweating the assets. So when the area is quiet they're busy. When the area is busy, they're quiet. So it's sort of complementing the area. But it's slipped in under production, under beer production, and that's how they've opened the doors successfully and then put food, paired food, alongside of it.
Speaker 2:So it's a really interesting segue into an interpretation of what's allowed in the zoning and it's an appropriate example I think we spoke about a bit, or we speak about it quite a bit with commercial is is, you know, repurposing um spaces and things like that to unlock true potential, better yields and in turn, better yields gives you a better value on your property. So I think that's a really big thing and a great example of how you've got these big commercial properties. You repurpose them, you find a new purpose, you find a demand for them for a certain purpose product and and that's what really unlocks these, these investment potentials. So it's quite any uh exciting to see it happen in front of your eyes, um, because, yeah, some of these uh an example of, if you haven't seen them, big don's meats over in wa, a prime example these guys put together the the bees knees in terms of spreads, um, so, yeah, really exciting, really exciting stuff.
Speaker 1:So, yeah, really exciting, really exciting stuff. I think what everyone can really pay attention to on here is when you're going in for an approval for operating a premises. If you talk your language, you can often be knocked back on what you desire to be approved within that zoning. If you talk the language of the council and you repurpose it a little bit, you often can get that approval. So I thought it was she sweet, flipped it on its head, sorry.
Speaker 1:She wanted to sell dog products and that was regarded as retailing. But as soon as she was, I think it was something to do with pets. What was it? Now she was doing the same thing and she adjuncted what she actually wanted to do, aside from what you know what, what um council's purpose was. So I'll give you the example. It's not an accurate one, but it's like that one. So she wanted to sell the dog products and she wanted to do um dog grooming and dog care. One of those categories was allowed, the other two was not. So when she went in on that allowed category and then she also was selling shampoos and stuff as well, that was allowed. So my message today on the back of this this is how a lot of breweries got through was if you talk the language that the council wants you to talk, in terms of the allowances, what can be done in the area, and then you adjunct products or services next to that it's often allowed, and that research definitely pays dividends in the end, doesn't it, mark?
Speaker 1:Once you go in on the wrong foot, I think it's pretty hard to adjust your footing. You've got to go in on the right foot with these approvals.
Speaker 2:Yeah, definitely. And if it was, it also, I think, gives you a sort of first to market in the area. I mean, if it was easy, you'd have a lot of competition, but with a lot of these things, finding ways that you know getting your approvals and zoning right, it sort of gives you a first to market chance, which you know is only a good thing for your business and, you know, for potential tenants in the future as well. Yeah, big time, big time.
Speaker 1:Now with breweries, with Brookvale. Congratulations to all of them in the area. I think the community is the real winner. Yeah, if you look at how busy these places are, like you know, well done for these guys. Like these guys have taken a big risk opening these businesses and you know staffing's a big cost and opening these businesses is a massive cost and you know know they've done well as a result. Community's done well and, as a result, they've done also good on you guys. Um, before we go, is there any other observation you've got on these breweries you want to share, because I had a couple more?
Speaker 2:yeah, go ahead social media and marketing appeal well, that's how I found this one in wa, so it definitely works. Yeah, yeah, yeah, I just came across it and I've seen the me and my mate smoke a bit of meat some in our free time. So I was popping on the uh on the scroll and and I've seen these tomahawk steaks with these sausages. Their sausages are literally like a hot dog. They're insane and I've just been stuck looking ever since then. So definitely get a bit of inspiration from what they put together. And they do this really cool idea where they basically send out a preset menu on Monday night. Tuesday they're only open on a Saturday and they pretty much sell out their platters basically send out a preset menu on on, uh, monday night.
Speaker 1:Tuesday.
Speaker 2:Um, they were only open on a Saturday and they pretty much sell out. They're like this that, yes, it sells out ahead of time, and then they have a homemade brewery there and then it's like, bring your lounge chairs and have a sit to some live music. So it's a great atmosphere, but, yeah, sell all ahead of time. I mean, it sells out within 24 hours every week. So there's definitely a big market for it and it's exciting to unlock these potentials in these properties.
Speaker 1:Well, it goes viral. And your local RSL club? You're not really going to put an eye-catching photo up in your local RSL club to go out to the masses. So there is an example of why breweries also do well Outdoor and hybrid spaces. They have a real crack at doing some crazy outdoor spaces and that's appealing as well Our seasonal beers we spoke about it. And supporting local businesses I think that's probably the biggest one, supporting local businesses that these breweries have done. They have adjuncted, they've promoted, they've aligned with local businesses in the area and supported these businesses in turn that have supported them. So it's just these local beer breweries, on so many aspects that we've spoken about today, have benefited our community. So well done to the local breweries, particularly the ones in Brookvale.
Speaker 2:Up the brookie. Yeah, great work, guys. Like I said, great for the Mark said great for the community, and it's good to see that the risk that they've taken has paid off for them because we've been able to enjoy great food, atmosphere and drinks. So thank you again. Not dangerous, not dangerous either.
Speaker 1:Like you know, it's not like there's these big beefy security guards there. They, these guys are. They're generally a really safe place to go. From what I've seen, I could be wrong, but yeah, I feel pretty safe with your family and kids and pets everything it's great, definitely.
Speaker 2:Thanks, mr wapshot. No worries, thanks guys. Have a great morning, have a great day, take care see ya.