The PROPERTY DOCTORS, Sydney Australia Novak Properties
NOVAK PROPERTIES CREW and PROPERTY LEGENDS in the industry share their experiences and knowledge. Hacks and tips to make you a smarter property GURU :) Learn with exclusive content, advice, insider info and HOT real estate industry PRO SECRETS. For sale, for lease, residential, commercial, buying off the plan, finance, mortgages, interest rates, first home buyer, investments - all topics covered. The untold real estate info you've been waiting for.
The PROPERTY DOCTORS, Sydney Australia Novak Properties
EP. 1295 SIGNAGE WAR: WHAT IS IT GOOD FOR?
What if the key to boosting your commercial property sales was right in front of you, silently working 24/7? This episode, we promise to change your perspective on real estate signage. Discover how static signs serve as tireless salespeople, drawing in both cold prospects and those warm leads already interested in your property. We share captivating stories of hidden whiskey bars in Sydney and underground Chinese restaurants that thrive without any signage at all, questioning the conventional wisdom around this powerful marketing tool.
You'll also hear about common misconceptions homeowners have about signage in quiet neighborhoods and real-world examples, like a property in Ingleside, where the right sign made all the difference. Whether you're curious about the cost-effectiveness of signboards or their strategic placement, we've got you covered. Join us as we unpack the true power of real estate signs with relatable anecdotes and practical insights, helping you see those ubiquitous "For Sale" signs in a whole new light.
Guys, real estate signage, signage in general, commercial properties ever wondered if it actually really works the investment in this day and age. Stay tuned, we've got some good stories for you.
Speaker 2:I'm the ringleader, so I clap Sing the song before we start Whoa whoa whoa.
Speaker 1:What is it good for?
Speaker 2:Signage wars. Yeah, that's where the topic came from.
Speaker 1:And we talk about it every day. There wouldn't be a day that doesn't go past where we don't have 20 conversations about signage. It's big in real estate, it's a powerful beast and it's forever changing.
Speaker 2:But we also were talking about some businesses. Some of them we've helped into commercial spaces, others we have had the pleasure of going to, and it's so funny how signage sits in different priority lists, like where this conversation really started was you've got a list of 10 secret whiskey bars you're working for at the moment, and if they're secret, do they have any signage?
Speaker 1:nope, yeah, so we're doing the. I think it's a sydney morning herald top 10 hidden bars of sydney with a buddy of mine and, uh, once every three months we go to one of these secret bars. No signage, no, nothing, pumping like in buried in the middle of nowhere it's so funny and and yeah, I had.
Speaker 2:I had the same experience the other day. I was telling mark I was looking for a public public restroom and yeah, when you're in the city there's never good signage for the public toilets. So we're wandering around looking for one and come across this bustling little Chinese restaurant next to the toilet and that was like four levels underground like buried in the metro. No, yeah, and it was just this tiny little shop corner, um, super busy people grabbing takeaways. Only a few tables, but they were all full. So, yeah, signage matters, I think, but the business is even more important it's massive.
Speaker 1:You know what I think? What people forget about signage is it's constantly working for you. It works while you're asleep, it works 24 hours, it works seven days. Static signage is an absolute monster for selling any product in this world. And how it often starts like this when we've got a property for sale, it often starts like hey, uh, you know happy to put our property for sale, but don't want to put a for sale sign or a sign in the street even then, what happens, bill?
Speaker 2:well, we also get. We also get the. We also get sort of the, the feedback saying we live in a really quiet street and no one, no one drives past here.
Speaker 1:You know where we, the neighbors, the neighbors already know, we're going to tell them, so we don't need a sign but what people forget about signage, in response to what you've just said is that's grabbing the cold person and pulling them into your home to make the inquiry and through the door. But there's also the warm person that will turn up and qualify the house from the outside. So they'll turn up and go yeah, no, not sure, and that signage has got to be there to pull them into the front door. So signage is just not grabbing cold, it's grabbing warm, it's grabbing hot, it's stirring people's emotion up. I love calling them a silent salesperson.
Speaker 2:I also like what you said, calling them an anchor point. A lot of people would do a drive past without actually informing the agent if they're in the area. They might just take a drive past. They also might need a little bit of a helping hand as to where the property is. I'll give you an example. We've got a property in Ingleside at the moment and it's like an estate. You've got to drive into a private driveway and then up. There's plenty of parking at the top of the driveway. But if you communicate to your buyers at the bottom of the drive that they can park at the top and there's a house at the top of the driveway because you can't see it from the street, it helps them out big time yeah, um, even just yeah, that's right good old, good old-fashioned directions.
Speaker 1:But, billy, what is a signage in real estate? So we put it up for lease properties, we put it up for sale properties? What does it cost people?
Speaker 2:Signboard's about $450, and that's for the ones that have got the picture on the front. You probably see those more and more now, but people use the photos, I think, to give people an inside look at what they can't see on the street. What I think we all don't love is when there's a picture of the front of the house on the signboard. So you look at the signboard, move around the sign and then look at the house and it's the same photo. But they're really clever when you can do something from the back of the house or something from inside a pool area. Just get people's imagination. Stupid signage.
Speaker 1:Yeah, what you can't see from the street. Because when these guys put a photo of the front of the house and you're sitting in front of the house, why have you got a photo of the front of the house and you're signballed? There's also the signage that makes you feel different. Um, can you explain the signage on the back of your car, for god's sakes?
Speaker 2:yeah, like as an example, I've wrapped the back window of my car. Um, you get a photo? Uh, I do.
Speaker 1:Let's you know, we'll keep talking so guys and girls, this is a great example If you want to know if signage works or doesn't work. Billy is influencing and Billy is putting a smile on people's faces all day, every day. So what's that?
Speaker 2:So this is the sticker that's going on the back of the car and it's what does this? What does it say? It says honk for an appraisal. This is just us prepping the car um honk for an appraisal. I'll send you a figure when I stop driving and do you get people beeping? Yeah, I've got more beeps than appraisals, but I think people like it because it's fun how many beeps a day do you get?
Speaker 2:I'll get a. I'll get a beep every other day, I reckon, and sometimes sometimes I'm not sure if I'm, um know, being beeped up for the real reason or if it's just fun, but yeah, it does get people's attention. More importantly, it just prompts people to, you know, give you a call if they're thinking something you know might even be and I think look, so you're getting one beep a day, or one beep every two days. Probably a beep every two days.
Speaker 1:So you're getting one beep a day, or one beep every two days, probably a beep every two days. So what? I reckon and this goes back to signage, guys, I reckon you're putting a smile on 10 people a day's face, maybe 20, and they're saying who's this guy? Billy Drury, who's this company, novak? They're going yeah, they're cool, they're fun. So I think you know. And then there's the genuine appraisal. But it's all about top of mind. With signage, now that car's rattling around to see thousands of eyeballs a day, that signage is not costing much money at all. You actually apply to yourself on the back of the car, to yourself on the back of the car. So our message today is signage 100% makes you money and it's uber super repetitious, it's super cheap for the influence that it makes. Real estate signage is probably one of the best investments you can make when selling or renting your place.
Speaker 2:Yeah, and I think people like it. People like it. Put it this way if you're trying to find a, you know, just imagine trying to find a restaurant, trying to find a bar, trying to find a shop, for whatever sake, and you can't, when you get there You're wandering around, you're burning time. You just want to make life easy for people. If you can help them do that with signage, and then you get the other benefits on the back of it, it's a winner and while we're on signage, I want to talk about bad signage tunnels now for the meatheads that for the meatheads that manage the tunnels in in sydney, australia.
Speaker 1:Um, I just want to say to all the meatheads out there navigation does not work in tunnels, or if it does, it's very patchy because of the satellite reception. Please put more signage in our tunnels when you are to turn off. There is such a lack of signage. I find parks or tunnel or vehicle tunnels if you're listening.
Speaker 2:It's gonna cost thousands of live viewers. Please, please like what's it cost.
Speaker 1:Turn off here. Tell us, you know dad, tell us once, tell us ten times it turn offs coming up. We've got nothing else to look at, but the navigation doesn't work.
Speaker 2:Thanks for listening. Make people's life easy. They'll love you for it.
Speaker 1:Yep, guys and girls, that is signage. Billy, thank you for today.
Speaker 2:Thank you.
Speaker 1:What is it good for Go get?
Speaker 2:signed Go, go go Everything, go, go go Everything.
Speaker 1:Go, go go.
Speaker 2:Oh, we've got live viewers.
Speaker 1:Billy, we've got Michael Sillage there. Let's come back. Michael Sillage is there. We're back live.
Speaker 2:If he's still there, look at that Wow.
Speaker 1:Look at that he's on some boat.
Speaker 2:He loves signage.
Speaker 1:Oh, what a legend. What a legend, michael. We miss you. Michael used to work at Novak in sales. You've probably forgotten him already, but now he's still there. He's still there. He's a legend. He's still there. All right, michael, thanks for watching from the other side of the world and have a great day. And Zale's there. And Zale what Zale. And Zale what Zale's there as well, zale, we're both family.
Speaker 1:Zale never comments on Novak socials. We've got the whole family there. Hey, zale Zale's Michael's wife yeah, anyway, take care, michael Zale, love you guys. Travel safe, zales, michael's wife. Yeah, anyway, take care, michael Zale, love you guys. Travel safe from the other side of the world. And we're going to go third time, lucky, see ya.